One of this season’s hottest trends, the blanket scarf, is a fashion piece that works double-time. Wear it around your neck for a comfy-cozy look, or open it up and use it as a blanket when you catch a case of the winter chills. Many stores are creating their own signature patterns and colours, and some of my favourites can be found at American Eagle/Aerie. Shown above (from left to right) are “Holiday Red”, “Buff” (I purchased this one), and “Royal Navy”. These scarves are 100% acrylic, super-soft, and are extremely billowy and voluminous: they measure 59 X 59 inches! You can purchase these online (however they sell out fast!), or in-store (I’ve seen them in quite a few) from American Eagle or Aerie on sale for around $25.00. Pair one of these with a cute mug and some cozy socks, and you’ve got the perfect gift!
Aerie (American Eagle’s lingerie and loungewear line) recently announced that they will no longer be retouching their models in an effort to encourage women to love their bodies, no matter what size or shape. As part of this initiative, they have also invited women to tag their “real beauty” Twitter and Instagram pictures with the hashtag “#AerieREAL” (by doing so, you also have the chance to be featured on their website).
It is so refreshing to browse the Aerie website and find real, untouched women who are happy and confident, even with what some might see as “imperfections”. At the end of the day, almost every woman has something about their body that makes them a little insecure, and so I find Aerie’s effort to allow women to identify with their models both impressive and liberating. I truly hope that Aerie has kick-started a phenomenon that will have more and more companies following suit.
If you’re interested in learning more about their initiative, check it out here. What are your thoughts on Aerie’s new campaign? Let me know, below!