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“Fresh” Finds: Joe Fresh Beauty Arrives at Shoppers Drug Mart!

Joe Fresh

I am excited and grateful to have been invited to attend a preview of the new Joe Fresh Beauty collection last week (available at Shoppers Drug Mart and Pharmaprix stores now!).  There were yummy treats, fancy drinks, gorgeous flowers, and lots of amazing new beauty products to test out.  The collection is seriously impressive, with products that will take you from a day at the office, to a night out on the town, without breaking the bank (products range from just $8.00 to $18.00).  The brand even has a signature “Five Minute Face” routine that’s simple, effective, and will enhance your natural beauty.

So let’s be real, as a beauty lover I wanted everything I saw at the preview.  There were so many innovative, fun products, and I’d love to tell you about all of them.  But, for this post I thought I’d highlight my top 3 must-haves from the new collection (plus a few extra honorable mentions!), alongside some pictures from the event. Products are shown above in order of discussion below.  Let’s get started!

1.Joe Fresh Highlighter Powder $8.00

I was drawn to this product right away (let’s just say it was love at first swatch).  This highlighting powder is a rich, velvety consistency with impressive colour payoff.  Available in two colours: Champagne (pink-toned) and Luster (gold-toned), simply apply to your cheek or brow bones with your fingers or a brush for an instant, gorgeous glow.  I also love that it can double as an eyeshadow!  And, while we’re on the topic of highlighting, I can’t help but talk about my love of the new Joe Fresh Illuminating Primer (shown to the left of the Highlighting Powders in the picture below).  At just $16.00, these primers are a gorgeous, light reflecting formula that hides imperfections and creates a glowing canvas for your makeup. Choose from “Pure Glow” or “Champagne”; you can even use it on your body as well!

Joe Fresh 5

Joe Fresh 6

2.Joe Fresh Lip Crème $12.00

Well known-fact: I’m a lip-product junkie.  The bolder the hue, the better.  These Lip Crèmes are beautifully pigmented and long-lasting, and come in 6 different shades.  With the colour payoff of a lipstick, and the application of a lipgloss, these fun hybrids help condition your lips while providing a medium-shine finish.  And, if you’re someone who prefers a more natural look and wear for your lip products, be sure to check out the Long Wear Lip Veils: lighter weight and sheerer than the Lip Crèmes with a natural looking finish.

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3.Joe Fresh Precision Liquid Eyeliner $8.00

I use a liquid liner nearly every single day, changing up the style to match my mood: feeling fancy? Winged, obviously! What I love about this liner is it’s unique triangular shape, allowing it to sit perfectly and steadily in your hand.  At just $8.00, this liner is an incredible value for money.  It produces a rich, pigmented black line without needing to tug or pull on your lids.  It’s also water resistant, formaldehyde free, and paraben free.  And, while we’re on the topic of eyes, I also recommend checking out the Joe Fresh Tinted Brow Fix ($12.00): a wax-based cream that makes grooming and filling in your brows as easy as the swipe of a wand!

What will you try from the Joe Fresh Beauty collection?  Let me know in the comments below!

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Beauty Innovations to Make Your Fall Days a Breeze

Fall Beauty Innovations

As someone who’s not much of  a “morning person” to begin with, Fall’s late sunrises certainly do not make things any easier (not to mention the cooler, drier temperatures that wreak havoc on your hair and skin).  The good news, is that there are some awesome (and fun) products available to help you make your Fall mornings and days easier, and some that may even allow you to catch a few extra zzz’s.

1. Deborah Lippmann “Genie In A Bottle” Illuminating Nail Tone Perfector

In Fall especially, I love a gorgeous oxblood or navy nail polish.  But we all know the frustration that is removing it: stained nails and cuticles, and yellowed tips…ugh.  However this handy polish by Deborah Lippmann is changing the Fall nail game.  Simply apply a coat under your favourite polish to  protect and enhance your natural nail tone.  You can also wear it on its own for natural, luminous looking nails.

2. Urban Decay Ultimate Ozone Multipurpose Primer Pencil

Much like my choice of nail colour, Fall also inspires me to bring out my darker berry, brown, and purple lipsticks and glosses.  After all, what better way to change up your look than with a statement lip, right?  The problem is, sometimes the “statement” is that your carefully-applied lipstick is now feathering and bleeding outside the lines (grrr!).  Solution? Urban Decay’s Ultimate Ozone Multipurpose Primer Pencil.  Line the outside of your lips with this clear pencil for long-lasting lip colour that stays where it’s applied.  Want even more staying power?  Apply it under your lipstick to help it last all day.  But wait, it gets even better.  You can also use this product as a primer when covering up blemishes and fine lines, and as a beauty eraser to correct any makeup mishaps (example: for those fun times when your mascara ends up on your cheek instead of your eyelashes).  This multi-tasker is a Fall must-have!

3. Conair InfinitiPro “The Ultimate Brush”

The dry air this time of year means there’s a good chance that your freshly straightened hair is going to be visited by Fall’s good friend: static electricity.  And no matter how much product or water you add, sometimes it just seems as if it’s never going to leave.  This handy hair innovation by Conair, “The Ultimate Brush“, contains a battery-powered (2X AAA) ionic generator that acts to “neutralize the static charge, smoothing the cuticle for an instant shiny, frizz-free finish” (conaircanada.ca).  That’s right, the static in your hair can now be turned off with the slide of a switch. Dreams do come true.

4. Jergens Wet Skin Moisturizer

Now that we have our dry, static-y hair problem solved, it’s time to show some love to our skin.  There’s two things about applying moisturizer that frustrate me: 1. waiting for your skin to dry after the shower, and 2. waiting to get dressed while your moisturizer soaks in.  Luckily, this Wet Skin Moisturizer by Jergens solves both of these problems.  Simply apply to your skin before you exit the shower, and then pat dry with a towel (no need to rinse!)  Because your pores are open from the heat of  the shower, your skin is more receptive to absorbing moisture.  In fact, studies have shown this product actually moisturizes 2X’s more, and in half the time, than with ordinary lotion.  In a nutshell, this means you can sleep in a little longer and have gorgeous, moisturized skin.  Where can I sign up for a lifetime supply?

Have you tried any of these products?  Are there any beauty innovations you’re loving?  Let me know in the comments below!