lip creme

“Fresh” Finds: Joe Fresh Beauty Arrives at Shoppers Drug Mart!

Joe Fresh

I am excited and grateful to have been invited to attend a preview of the new Joe Fresh Beauty collection last week (available at Shoppers Drug Mart and Pharmaprix stores now!).  There were yummy treats, fancy drinks, gorgeous flowers, and lots of amazing new beauty products to test out.  The collection is seriously impressive, with products that will take you from a day at the office, to a night out on the town, without breaking the bank (products range from just $8.00 to $18.00).  The brand even has a signature “Five Minute Face” routine that’s simple, effective, and will enhance your natural beauty.

So let’s be real, as a beauty lover I wanted everything I saw at the preview.  There were so many innovative, fun products, and I’d love to tell you about all of them.  But, for this post I thought I’d highlight my top 3 must-haves from the new collection (plus a few extra honorable mentions!), alongside some pictures from the event. Products are shown above in order of discussion below.  Let’s get started!

1.Joe Fresh Highlighter Powder $8.00

I was drawn to this product right away (let’s just say it was love at first swatch).  This highlighting powder is a rich, velvety consistency with impressive colour payoff.  Available in two colours: Champagne (pink-toned) and Luster (gold-toned), simply apply to your cheek or brow bones with your fingers or a brush for an instant, gorgeous glow.  I also love that it can double as an eyeshadow!  And, while we’re on the topic of highlighting, I can’t help but talk about my love of the new Joe Fresh Illuminating Primer (shown to the left of the Highlighting Powders in the picture below).  At just $16.00, these primers are a gorgeous, light reflecting formula that hides imperfections and creates a glowing canvas for your makeup. Choose from “Pure Glow” or “Champagne”; you can even use it on your body as well!

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Joe Fresh 6

2.Joe Fresh Lip Crème $12.00

Well known-fact: I’m a lip-product junkie.  The bolder the hue, the better.  These Lip Crèmes are beautifully pigmented and long-lasting, and come in 6 different shades.  With the colour payoff of a lipstick, and the application of a lipgloss, these fun hybrids help condition your lips while providing a medium-shine finish.  And, if you’re someone who prefers a more natural look and wear for your lip products, be sure to check out the Long Wear Lip Veils: lighter weight and sheerer than the Lip Crèmes with a natural looking finish.

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3.Joe Fresh Precision Liquid Eyeliner $8.00

I use a liquid liner nearly every single day, changing up the style to match my mood: feeling fancy? Winged, obviously! What I love about this liner is it’s unique triangular shape, allowing it to sit perfectly and steadily in your hand.  At just $8.00, this liner is an incredible value for money.  It produces a rich, pigmented black line without needing to tug or pull on your lids.  It’s also water resistant, formaldehyde free, and paraben free.  And, while we’re on the topic of eyes, I also recommend checking out the Joe Fresh Tinted Brow Fix ($12.00): a wax-based cream that makes grooming and filling in your brows as easy as the swipe of a wand!

What will you try from the Joe Fresh Beauty collection?  Let me know in the comments below!

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